Case Studies

From Inquiry to Installation: How a Solar Company Increased Sales by 20% with AI-Powered Lead Qualification

The Challenge

A fast-growing Southwestern US solar company was struggling with the first step of its sales funnel: lead qualification. The company was generating a high volume of leads from its digital marketing campaigns, but an estimated 70% of those leads were unqualified. The sales team was spending up to 2 hours per day on the phone with people who were just kicking the tires, which was a major drain on their time and a significant loss on their marketing investment.

The Solution

The solar company chose to work with Intelligent Voice AI to customize and build an agentic voice agent that now serves as the first point of contact for all inbound inquiries. The AI was trained to qualify every lead by asking key questions about the customer's home, location, and energy usage. Once a lead was qualified, the AI would book a consultation directly into a sales representative's calendar.

The Results

Within three months, the company saw a significant return on its investment.

  • Sales Conversion: The company's sales conversion rate increased by 20%, as the sales team was able to focus on high-quality, pre-qualified leads.

  • Time Savings: The sales team's time spent on the phone with unqualified leads was reduced by 80%.

  • ROI: The company's return on ad spend (ROAS) increased by over 40%, as every marketing dollar was now generating a higher number of qualified leads.

The Outcome

The AI became an invaluable tool for lead qualification. It allowed the company to streamline its sales funnel, increase its sales, and build a more efficient, profitable business.

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