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From Burst Pipes to Booked Jobs: How a Plumbing Company Captured 100% of After-Hours Leads

The Challenge

A small, family-owned plumbing company in Orange County, CA was struggling to compete with larger competitors that offered 24/7 emergency service. The company's owners knew that the majority of their high-value, high-urgency calls were coming in after business hours. They were using a voicemail service and were losing an estimated $45,000 per month in potential revenue from these missed opportunities. They needed a way to capture these leads without hiring a costly overnight receptionist.

The Solution

The company partnered with Intelligent Voice AI to deploy an agentic conversational AI agent. The AI was trained to answer every incoming call, 24/7. It was programmed to identify an emergency (e.g., "my pipe burst, or “my system is backed up in my commercial building”) and automatically guide the customer through a qualification process. It could then book an emergency service call directly into the technician's calendar and send a text message confirmation.

The Results

Within the first two months, the company saw a significant transformation.

  • Lead Conversion: The company's conversion rate on after-hours calls increased from less than 10% to 100%.

  • New Jobs: The AI captured an additional 35-40 new jobs per month that would have otherwise been lost to competitors.

  • Revenue: The company’s revenue from after-hours work increased by over 225%, making it their most profitable segment.

The Verdict

The AI agent became the company's most valuable employee. It allowed them to compete with larger companies, capture high-value leads, and provide a superior level of service that was once out of reach.

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