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Case Study

How a Home Services Company Recaptured $20,000 in Wasted Ad Spend

The Challenge

A multi-service home repair company was spending $15,000 per month on Google Ads and local service ads (LSAs). They were generating a high volume of calls, but their small office team was struggling to keep up. An estimated 40% of their calls were going to voicemail, and they were spending thousands on leads that were never converted. The firm knew it was losing money, but didn’t have a clear way to fix it without hiring more staff.

The Solution

The company partnered with Intelligent Voice AI to deploy an AI voice agent that now answers 100% of their incoming calls. The AI was trained to qualify leads, book appointments directly into their calendar, and even provide basic pricing information. The AI was integrated with their ad platforms to track the conversion rate of every call.

The Results

  • Recaptured Ad Spend: Within the first 90 days, the AI captured over 163 new leads that would have otherwise gone to voicemail. This translated to an estimated $50,000 in new, booked jobs from their existing ad budget.

  • Increased ROI: The company’s overall return on ad spend (ROAS) increased by 70%.

  • Operational Efficiency: The office team was freed up to focus on dispatching and complex client service, leading to a 58% increase in overall operational efficiency.

The Bottom Line

The company was able to turn a significant marketing pain point into a profit center. By capturing every lead, they transformed their ad budget from a source of frustration to a reliable, scalable source of revenue.

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