Case Studies

How an Electrical Company Increased New Customer Conversion by 30% by Automating Lead Qualification

The Challenge

A growing electrical company in Phoenix, AZ was facing a major efficiency problem. Their office staff was spending up to 50% of their time answering calls for low-value jobs like changing an outlet or repairing a light switch. This left them with little time to focus on high-value, high-margin projects like new home wiring, panel upgrades, and generator installations. The firm knew it was losing money on every hour its staff spent on low-value calls, but they didn't have a clear way to filter their leads.

The Solution

The company partnered with Intelligent Voice AI to deploy their Evolve AI voice agent that now answers all inbound calls. The AI was trained to identify a high-value lead by asking a series of questions. For a simple repair, the AI would book a routine service call. For a high-value project, the AI would immediately escalate the call to an estimator, providing them with all the necessary information to close the deal.

The Results

Within three months, the company saw a significant transformation.

  • Lead Conversion: The company's conversion rate on high-value leads increased by 47%

  • Time Savings: The office team's time spent on the phone was reduced by 60%, freeing them up to focus on customer service and dispatch.

  • Revenue: The company's revenue from high-value projects increased by over 53% in the first quarter alone, as they were able to capture and service more profitable leads.

The Outcome

The AI became an invaluable tool for lead qualification. It allowed the company to focus its resources on its most profitable projects, leading to significant growth and a more efficient, productive business.

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